Ben Shanahan Illustration

Recent Project: The RE:ACT Brief

On this page, I have featured a Case Study for one of my most recent projects: The RE:ACT brief.

The Re:act Facilitator (Roger Farley) met up with the students via a zoom call in The Gordon classroom. He discussed the brief with us and addressed any questions that we had. The brief was to create a positive campaign that educates and raises awareness in 17-25 year olds, to ultimately change their behaviour and not be distracted by mobile phones as a pedestrian or a driver.

The client wanted us to each conduct some research with the target audience via surveys, and use that research to create two campaign concepts. This research and concepts were to be presented to the panel at the mid- way check-in and we would use that feedback to decide on a final concept to present for our final presentation at the end of term 3.

(Some examples of the research I was able to find)

(Some of my early concept sketches)

The client wanted us to conduct some research with the 17-25 age group via surveys on google forms with the mandatory questions, and use that research to create two campaign concepts. This research, insights and concepts were to be presented to the panel at the midway check-in (Taken place on the 19th of August 2024). The concepts were also meant to be placed on the templates provided to us (portrait and landscape were both available depending on how we did it), and we would take notes of that feedback to decide on a final concept to present for our final presentation on the 16th of September 2024. The campaign should also have a URL (available) that the audience could visit for more information. One person from the class would then have their campaign be selected to use.

My first concept was a short animated campaign (REALISE. DRIVE. SURVIVE), which was enjoyed by the panel who were able to see it. However, on the day some of them had trouble seeing it due to technical issues. The technical issues I had with displaying the first concept, I believe was what led most of the panel to choose the second concept (Step One: Phones Off. Step Two: FOCUS!! Some of the feedback I recieved from the stakeholders on the day included: Changing the facial expression of the character (he looked kinda high here to be fair) and change the settings to appear more suburban rather than metropolitan. Here below, you can see the comparison between my original second concept and the final one. Similar in style but different in design.

In the end, the stakeholders were happy that their feedback was strongly considered and addressed. Despite not being selected for the campaign, I am still proud of how my assignment turned out and am satisfied with the final product. Below, I have also attached some mockups of how this campaign could look on a laptop screen or on a billboard.